It is not always about the bike. Anyone can buy a plastic frame from one of the heavily marketed brands showcased in bicycle magazines. But even the pros have no choice when it comes to the stuff they wear and use on on the bike. Anyone who has ridden enough knows equipment that fits and works, outweighs any brand that says it has won the Tour de France. The last time I checked, I was in no contention in winning a grand tour anytime soon.
At least, our kit has to match. We are cyclists you know..
Some of the best stuff I have used so far. Not all expensive but some Rapha items in future would be nice.